Keywords Matter in Ways You Never Think

Keywords- do they really matter?

I recently started a new blog that I plan to use to detail all of the cats I have adopted or rescued over the last 20 something years, which I named 'Cat Adoption Stories'. It seemed like a perfect name for all the cats I've adopted or rescued, and I hope other people post their pictures and stories as well.

The problem is, the only relevant word the ads were seeing on my page was 'adoption', meaning that all of the ads were about adopting overseas children, adoption options, blah blah. Nothing that has to do with cats or any other animals. I do have to say that as an adoptee, I really didn't appreciate all those 'adopt foreign children' ads on my page. I'll probably get paid back for that here by having a ton of those Google ads on this page. Sigh.

Anyway, I carefully went through and slowly removed each reference to that word and replaced it with 'rescue' or 'pets', and I checked the ads every time I removed the words. I can say I did not get appropriate ads until I removed every reference to the 'A' word except for the original title. It appears that Google ads does not recognize the link between the 'A' word and animals, pets or cats. So, I have replaced every reference to the 'A' word except in the blog title. Which I think is sad, as so many wonderful people 'A' or rescue cats all the time!

It is sad for cats or rescue groups, that they cannot use a perfectly acceptable word on their websites because it has been 'monetised', but I think this is proof you can get around it.